Sports Card Market Trends and Statistics (2022)

0

Sports Card Market Trends in 2022

  • Market Value: The United States Sports Trading Card Market was valued at USD 4,707.21 Million in 2019 and is projected to reach USD 62,063.80 Million by 2027, growing at a CAGR of 28.76% from 2020 to 2027 – www.prnewswire.com
  • Collectibles and NFT Market Size Forecast to reach $1 Trillion by 2032 (sectors include Digital Art, Sports NFT, Trading Cards)
  • The sports card industry: Has been trending upward since 2015 and reached its peak in 2021
  • The industry went from 10,000 card shops in the 1990s to maybe 1,000 in 2012
  • Sports cards began to pick up steam in 2015 and saw a massive breakout in 2019, peaking in 2020-21
  • Industry drivers: include Digital Integration of Sports Trading Card Games, and eBay Emerged as the Largest Online Platform for Selling Sports Trading Card.
  • Sales: Topps reported a record-breaking $567 million in sales for 2021
  • Pokemon Cards and eBay: eBay sees a record 142% domestic trading card growth; Pokémon tops the list as a most popular category

The United States Sports Trading Card Market was valued at USD 4,707.21 Million in 2019 and is projected to reach USD 62,063.80 Million by 2027, growing at a CAGR of 28.76% from 2020 to 2027.

sports card market stats and trends

Fractional ownership is becoming a thing as it allows a group of people to invest in one card. For example, ten people can own a 1 million dollar Mickey Mantle rookie card by investing $100,000 each. Collectable.com, once an aggregator for sports auction information, now touts itself as “The #1 Fractional Investing Platform for Sport”.

A slight market correction is in vogue currently, but industry experts predict sports cards are now here to stay as an alternative investment.

Topps, perhaps the most iconic card maker, was bought by licensed sports apparel and merchandise giant Fanatics for $500 million in January – The Athletic.

The most vulnerable cards during this correction are ultra-modern and high-risk offerings such as rookies or younger players (i.e., Ja Morant RPA Auto RC), while older HOF cards tend to hold up much better in down times (i.e., T206 Ty Cobb)

 

Sports Card Market Statistics

  • Sports card market value: The Sports Trading Cards market was estimated at USD 12,927.3 million in 2021 and is forecast to reach a market value of USD 49,373.2 million by 2032, growing at a CAGR of 13 %. – marketdecipher
  • When looking at the three most recent stock market declines, the S&P 500 fell by an average of nearly 17 percent, but sports cards saw an overall positive return
  • Card products can sell from $1 a pack to $50,000 in boxes
  • The National Sports Collectors Convention in Atlanta, GA, drew more than 100,000 hobbyists in 2021
  • Industry auction leader Goldin Auctions did 335 million dollars in sales in 2021 and are trending to blow that number away in 2022
  • eBay did 2 billion dollars in trading card sales in 2020 and moved more than 4 million cards
  • Topps’ recently merged with Mudrick Capital Acquisition II, which included a 2.5 million dollar investment
  • Topps has eyes on the nonfungible tokens, or NFT, space and will be investing heavily in the coming years

Global Growth i the Sports Card Trading Market 2019 to 2027

Trading Card Market: Key Players

The “ United States Sports Trading Card Market” study report will provide valuable insight with an emphasis on the US market, including some of the major players such as Futera, Leaf Trading cards, Panini SPA, Topps Company, Tristar Productions, Upper Deck Company, and Others. – www.researchandmarkets.com

 

Most Expensive Sports Market Cards

sports card market trends

Luka Doncic’s rookie card sold for a record-breaking 4.6 million dollars in the Spring of 2021, making it the most expensive basketball card ever sold. The original owner claims he bought the Luka rookie card for $400,000.

A Mickey Mantle rookie card is expected to sell this month for more than $10 million dollars, breaking a record for the most expensive card ever sold. – Forbes

The 1952 Topps Mantle RC is slabbed with an SGC 9.5 grade which is crazy good for such an old card. It is known as the “finest known example” of the 1952 card in existence, according to Heritage Auctions, which will sell on 8/27/2022.

The Mantle rookie card was last sold in 1991 by Anthony Giordano for a mind-blowing $50,000; talk about an excellent ROI.

Currently, the T206 Honus Wagner baseball card is the most expensive card ever sold ($6.6 million in August 2021).

The most expensive sports memorabilia title is the “Hand of God” jersey that Maradona wore. This jersey sold for 9.2 million dollars in the Spring of 2022.

 

Pokemon Cards

Pokemon cards have emerged as a significant player in the trading card hobby, with the Illustrator Pikachu Pokemon card selling for 5.275 Million dollars and a sealed First Edition Pokemon Box for 3.5 Million dollars.

The COVID-19 pandemic helped drive Pokemon card sales as kids who grew up with Pokemon (the 20s to mid-30s) had more in-house time and nothing to spend their money on.

Most valuable Pokemon cards: 1999 First Edition or rare promo cards.

Logan Paul and Pokemon: Social media influencer-turned-boxer Logan Paul also helped drive Pokemon cards purchasing the most expensive Pokemon card for $5,275,000 (he is turning it into an NFT). Before paying 5.2 million, he attempted to purchase the same card, but it ended up being fake. Logan Paul has, without a doubt, helped the industry through his influence.

 

eBay

On average, eBay sells 139 trading cards per minute and listed more than 20 million cards in 2021.  eBay reported that the category had seen 142% growth from 2019 to 2020.

eBay says trading cards of all kinds “are seeing significant growth,” but their data indicates the biggest gains have come from Pokémon (+1,046%) and Marvel (+764%) cards. – Sports Collectors Daily

To view trading cards on eBay, please visit ebay.com/tradingcards and buy.

ebay sports cards trends

 

Digital Collectibles

NBA Top Shot is your chance to own, sell, and trade official digital collectibles of the NBA and WNBA’s most incredible plays and players. They signed up more than 800,000 users since beta and grew nearly $500 million in sales.

“I think we’re just scratching the surface on the potential for blockchain to completely transform the digital collectibles industry.” – NBA Commish Adam Silver.

Topps is “well situated with a universally recognized brand to capitalize on the fast-emerging market for collectible NFTs” – Murdick Captial

 

Recent Developments in the Sports Card NFT Market

  • June 2022, Hasbro has teamed up with the NBA and NBPA (National Basketball Players Association) to launch a sports collectibles brand.
  • July 2022, Reddit Launches Collectible Avatar NFT Marketplace
  • July 2022, Upper Deck announced that it has signed elite skateboarding and surfing superstar Sky Brown to a multi-year memorabilia deal.
  • July 2022, NextName is now offering fans the opportunity to purchase the “name, image, likeness” (NIL) of a team and individual player through the sale of their digital collectibles, also known as non-fungible tokens (NFTs).

 

Sports Card Industry Predictions

Five Forces in the Sports Card Market: namely buyers bargaining power, suppliers bargaining power, the threat of new entrants, the threat of substitutes, and the degree of competition in the Global United States Sports Trading Card Market.

 

Sports Trading Cards Market Companies

  • Topps
  • Futera
  • Bowman
  • Upper Deck Co.
  • Leaf Trading Cards
  • Donruss
  • Fleer
  • Hoops
  • Panini

 

10 Most Popular Baseball Card Sets on eBay

  1. 2022 Topps
  2. 2022 Topps Heritage
  3. 2021 Topps
  4. 2021 Topps Chrome
  5. 2020 Topps
  6. 1987 Topps
  7. 1988 Topps
  8. 1989 Topps
  9. 1990 Topps
  10. 1989 Upper Deck (Ken Griffey Jr. Rookie Card)

 

15 Most Sold Football Card Sets on eBay

  1. 1989 Pro Set
  2. 1990 Pro Set
  3. 1991 Pro Set
  4. 1991 Upper Deck
  5. 1990 Score
  6. 1991 pacific
  7. 2021 Panini Mosaic
  8. 2021 Panini Playbook
  9. 2021 Panini Score
  10. 2021 Panini Prizm DP
  11. 2020 Panini Prizm
  12. 2020 Panini Mosaic
  13. Hot Football Cards
  14. 1984 Topps
  15. 1986 Topps

 

Top 10 Hockey Card Sets Sold on eBay

  1. 1990 Pro Set
  2. 1991 Pro Set
  3. 1990 Score
  4. 1990 Upper Deck
  5. 1991 Upper Deck
  6. 2021 Upper Deck
  7. 2020 Upper Deck
  8. 2021 O-Pee-Chee
  9. 1990 O-Pee-Chee Premier
  10. 1992 O-Pee-Chee

 

Top Soccer Card Hobby Boxes

  1. 2021 Panini Donruss
  2. 2020 Panini Immaculate
  3. 2021 EURO 2020
  4. 1994 UD World Cup
  5. 1990 Pro Set

 

Most Popular Basketball Card Hobby Boxes on eBay

  • 2020 NBA Panini Prizm Blaster Box
  • 1988 Fleer Basketball Hobby Box
  • 1992 Topps NBA Basketball Stadium Club Series 2
  • 2009 Upper Deck Hobby Box (Steph Curry Rookie Card)
  • 2021 NBA Prizm Hobby Box

Conclusion

The trading card/sports memorabilia/sports card industry is highly healthy based on the trends and stats discussed in this article. We feel sports cards have a solid long-term outlook and make an excellent alternative investment to stocks and ETFs.

We suggest allocating 5% of your investment portfolio to trading cards. We like older HOF-type players/cards when investing in the long term and younger players/modern cards when investing in the short to medium term.

In terms of percentages, we recommend putting 80% in HOF/older cards such as a T206 Ty Cobb Polar Bear back and 20% in the more modern cards such as a Justin Herbert RPA rookie card. Older cards carry less risk and moderate returns. While modern cards carry more risk but higher returns.

How do you feel about sports cards as an alternative investment and the overall health of their hobby?

Comment below.

Sports Card Investor - Trusted, sports card investor dedicated to maximizing sports card portfolio profits. Part-time contributor to Chicago Tribune.com, NBC Chicago.com, www.espn.com, wsj.com, and the Washington Times.com.

LEAVE A REPLY

Please enter your comment!
Please enter your name here